Yesterday, Xiaomi announced the Mi Mix. MKBHD has, as usual, an excellent hands-on summary of the news:
Xiaomi Mi Mix hands-on - the bezel-less display in 2016! Sharp Aquos Crystal: https://youtu.be/opVgMDtBecA Video Gear I use: http://kit.com/MKBHD/video-gear#recommendation17959 Intro Track: Ongoing Thing by 20syl, Oddisee ~ http://twitter.com/MKBHD http://snapchat.com/add/MKBHD http://google.com/+MarquesBrownlee http://instagram.com/MKBHD http://facebook.com/MKBHD
A brief bit of background on Xiaomi, if you haven't heard of them, is in order. It's a relatively young Chinese electronics manufacturer, which has risen rapidly in prominence because they sell their phones at essentially zero margin (this will be important later). They also control pricing by only building phones when there is demand, meaning there is rarely enough supply of their devices — many models are often sold out for months at a time (ditto). They've even poached some of Google's most senior Android product folks in order to build Android-based devices with a level of engineering & attention to detail not unlike Apple's. With a strong team, lots of venture capital backing, and more than a little bit of grit, they've become the dominant manufacturer in their home market, and are rapidly expanding into developing markets around the globe. It's not exactly surprising that they're ready to show off their engineering chops a bit, with a splashy, envelope-pushing device.
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